There is an edge-of-your-seat, I don’t-want-to-be-anywhere-else-but-here, quality to great entertainment. From the classical music that has always been a part of my life to the pop culture heroes of the moment that rule the Internet, arts and entertainment, of all kinds, inspires passion. Marketing for the arts should tap into that enthusiasm.
— Lew Blaustein
Lewis Brand Solutions: Marketing Fueled by Passion
Lewis Brand Solutions Arts & Entertainment
Whether the goal is expanding the audience for classical music or generating sponsorships for the Star Trek tour, marketing arts and entertainment is about connecting with the excitement of fans.
Boston Symphony Orchestra
LBS conceived, developed and manages Entanglements. This innovative program brings a younger audience to Tanglewood, the long-time summer home of the BSO. Entanglements connects classical music to romance and summer fun, partnering with singles groups, alumni clubs, wine tasting associations and more in order to raise awareness of Tanglewood outside customary BSO circles. With bus trips to the Berkshires and picnics, Entanglements has brought new audiences to an old venue. (For more about Entanglements…)
Star Trek The Tour
LBS develops sponsorship packages and presentations and is supervising sponsorship sales efforts for this 5-year-long, 40 city mobile Star Trek museum tour. No one is more dedicated than Trekkies and Star Trek The Tour offers sponsors a lively market for many consumer goods and services.
(For more about Star Trek The Tour…)