Problem: The Green Jungle
Lewis Brand Solution: Whole Earth Generation “America’s Greenest Kids”
Whole Foods needed a green promotion that would cut through the cluttered jungle of green news and events during Earth Month. Working with Organic Works Marketing, I developed a promotion that brought the greenest generation to the table: Whole Earth Generation–“America’s Greenest Kids.”
Whole Foods [...]
Author Archives: lew
America’s Greenest Kids
May 12, 2008 – 12:01 am